National Bridal Market Chicago: From London to New US Stockists

Following a successful season in the UK and Europe, we were pleased to travel to the United States to debut at the Chicago National Bridal Market, presenting our latest bridal collection to a strong network of international & US stockists.

This season marked an important step in the continued expansion of the brand’s global wholesale presence, with Chicago remaining a key market for growth across the US. The appointment schedule provided a valuable opportunity to meet with established and prospective stockists, strengthening relationships and introducing the collection to boutiques with a clear focus on couture bridal and elevated design.

The presentation centred on the full collection, supported by detailed fabric development, construction breakdowns, and close-up viewings with the team. Each piece reflected the work of our London atelier, from initial concept through to final finishing, with a focus on consistency, craftsmanship, and commercial clarity for retail partners.

Feedback from buyers highlighted the strength of the collection, particularly the balance of modern silhouettes with timeless bridal appeal, and the versatility of styling across different customer profiles. The response reinforced continued demand for refined, well-constructed bridal wear with a clear design identity.

We are grateful to the stockists and buyers we met throughout the market, whose insight and understanding of their customers plays an essential role in how the collection is positioned and experienced. These conversations were focused, constructive, and instrumental in developing new retail relationships.

From London to Chicago, the market represented a productive step forward in building the brand’s international stockist base and supporting continued wholesale growth across key global territories.